Listen, I hate to break it to you, but your marketing might be giving clients the ick. You’re out here working your tail off, trying to attract dream clients, but instead? They take one look at your brand and sprint away like they just saw an MLM girlboss in the wild.
So, what’s scaring them off? Let’s talk about the top 3 marketing mistakes that make potential clients go “absolutely not” and how to make sure you’re not guilty of them.
Your Website Looks Like a Digital Yard Sale
Your website should be a sleek, sexy, and easy-to-navigate experience. Instead, if it’s a confusing labyrinth of outdated info, broken links, and fonts that scream I made this in 2009, you’re literally pushing clients away.
❌ Takes forever to load? They’re gone.
❌ Can’t find what they need in 10 seconds? Bye.
❌ Mobile version looks like a bad PowerPoint slide? NOPE.
Your website is not just a “nice-to-have” thing—it’s your online money-maker. If it’s ugly, slow, or confusing, you might as well be handing out your competitors’ business cards instead.
🔥 Pink Pixie Fix: Your website needs to be clean, clear, and designed to convert - aka, it should hold people’s attention long enough to make them actually want to buy from you. Oh, and a giant call-to-action button? Non-negotiable.
Your Branding Is Blah, Boring, or Just Plain Confusing
If your brand looks like it’s having an identity crisis, so will your potential clients. Are you bold and high-energy? Soft and luxurious? Quirky and fun? Or do you just throw together whatever Canva template looks cute that day?
Here’s the thing: Branding is how people remember you (or, in some cases, completely forget you exist). If your colors, fonts, and messaging are all over the place, people won’t trust you. And if your logo still looks like it was whipped up in Microsoft Paint, please. Just. Stop.
🔥 Pink Pixie Fix: Your branding should be cohesive, memorable, and magnetic. That means a clear color palette, fonts that don’t look like a crime scene, and messaging that actually sounds like you.
You Ghost Your Audience (Or, Worse, Sound Like a Corporate Robot 🤖)
You posted on social media… three weeks ago. Before that? It was another two-month gap. And your last post was something like
“We value our customers and strive for excellence in all we do.”
Um, ew.
Here’s the deal: Clients don’t want to do business with a disappearing act or a robot. They want personality, connection, and consistency. If your social media looks like a tumbleweed just rolled through, or worse, reads like an HR manual, it’s no wonder people aren’t lining up to work with you.
🔥 Pink Pixie Fix: Show up consistently and be an actual human. No more robotic corporate speak, let your personality shine! Talk to your audience like you would your favorite customer (or your group chat besties, minus the unhinged rants).
Are You Guilty of Any of These? Be Honest.
If you cringed at any of these mistakes, it’s okay—you’re not alone. The good news? This mess is fixable (and no, you don’t need a six-figure marketing budget to do it).
💡 Ready to stop scaring clients off and start pulling them in? Let’s glow up your brand and make your marketing magnetic AF.
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